Grand jury charges four Audi managers in emissions case
A federal grand jury in Detroit has indicted four Audi engineering managers from Germany in a widening diesel emissions cheating scandal.
View ArticleFootball instant replays can affect fans' brand attitude
The result of football instant replay video reviews can alter a consumer's perception of a brand, according to a study conducted by researchers at the University of Georgia Grady College of Journalism...
View ArticleRenault-Nissan-Mitsubishi remains top car group
The Renault-Nissan-Mitsubishi alliance narrowly held onto its place as the top seller of cars last year despite the spectacular arrest of its boss Carlos Ghosn, figures showed Wednesday, beating...
View ArticleAuto reliability up, but battery, shifting trouble persists
Automobiles are getting more reliable, but J.D. Power's annual survey finds problems with battery failures, transmission shifting and voice recognition systems.
View ArticleFrench carmaker PSA boosts outlook after 'historic year'
French auto giant PSA, which produces the Citroen and Peugeot brands, said Tuesday it had boosted its profit outlook after recording a "historic year" in 2018 despite the car industry facing "strong...
View ArticleElectronic 'word of mouth' useful in detecting, predicting fashion trends
Ever stare at your closet and wonder why fashion designers aren't creating the clothes you really want? Talking about it on social media might just be the answer. According to new research from the...
View ArticleOnly half of packaging waste is recycled – here's how to do better
Almost half of Australia's packaging waste is not being recovered for recycling, according to the first comprehensive study to track the fate of used packaging materials.
View ArticleAmazon unveils new tools to weed out counterfeit goods
Amazon on Thursday announced a new initiative to crack down on the sale of counterfeit goods on its platform which could allow brands themselves to take down listings of fake merchandise.
View ArticleBranding in the age of social media
Brands have to vie with each other to grab our increasingly diminishing attention spans across a much wider range of media, from traditional print and broadcast to the rapidly changing social media...
View ArticleVW slashes thousands more jobs to fund electric transition
German car giant Volkswagen said Wednesday it would slash thousands of posts to cope with its transition to electric and autonomous driving the day after reporting rising profits, as its CEO had to...
View ArticleOpel plans Russia comeback as PSA seeks out new markets
German carmaker Opel on Thursday said it would return to Russia after a more than three-year absence as new French owner PSA branches out in a bid to reduce the group's reliance on the European market.
View ArticleInstagram moves into e-commerce with shopping button
Facebook-owned Instagram on Tuesday made a move into potentially lucrative e-commerce by adding an option to buy products shown off in posts by selected brands.
View ArticleWhat most attracts us to a tourist destination? Attractions, culture and...
Tourists' expectations when visiting a particular place are related to several features of the chosen destination: culture, architecture, gastronomy, infrastructure, landscape, events, shopping and...
View ArticleWalmart buys ad tech startup
Walmart says it's buying San Francisco-based ad tech startup Polymorph Labs as it looks to better compete with online rival juggernaut Amazon in targeting shoppers online.
View ArticleEthiopian clothes makers worst paid in the world: study
Ethiopia's clothes factory workers, producing items for top fashion brands including Guess, H&M and Calvin Klein, are the worst paid in the world, earning only $26 (23 euros) a month, a report said...
View ArticleWhy sports fans find this brand violation a game winner
Researchers from University of Oregon and Zayed University (UAE) published a new paper in the Journal of Marketing, which finds that sports fans exhibit more favorable attitudes towards sponsors who...
View ArticleFarmers and food companies hit the dirt to improve soil health
Big food brands, such as Kellogg, Campbell, Mars Wrigley and General Mills, have started investing in their ingredients by helping farmers improve soil health and sustainability. Not only do these...
View ArticleMeasuring impact of product placement
Researchers from Indiana University and Emory University published new research in the INFORMS journal Marketing Science (Editor's note: The source of this research is INFORMS), which reveals the...
View ArticleThe hidden secrets of creating a viral YouTube ad
Researchers from the University of Southern California, University of Houston, and Uber Technologies, Inc. published a new paper in the Journal of Marketing, which finds that in order to create viral...
View ArticleAmazon dethrones Google as top global brand: survey
US retail giant Amazon has moved past hi-tech titans Apple and Google to become the world's most valuable brand, a key survey showed Tuesday.
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